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FEATURE  
How to monitor your online marketing performance

Calculating the ROI (return on investment) of your marketing spend has never been easier, especially when it comes to the performance of your online marketing.

 



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FEATURE  
Why does anyone want to be an affiliate

Why be an Affiliate?  
 
Simple answer - to make a lot of money.  
 
What's more, Affiliates have it pretty easy. They have no product to create, no web hosting to arrange, no sales and download pages to make.  
 
Affiliates just find a product, have a unique link allocated and flog it till it dies.  
 
Then it is on to the next one, same strategy. No particular loyalty, except to the almighty $.  
 
Works well if you find plenty of customers.  
 
The downside, if you want to call it that, is that selling Affiliate products is a one time only commission - no residual income. For the seasoned marketer, this is not a problem, there are plenty of products to choose from. Mr & Mrs Affiliate can still find a wide selection of products by searching Clickbank, PayDotCom or Amazon.  
 
Varying rates of commission are paid, and a sales page is already in place courtesy of the product creator.  
 
Still want to be an Affiliate?  
 
Large commissions, wide variety of products that are always up to date with the marketplace, and an ever growing market of buyers. This is the world of the successful Affiliate.  
 
The biggest and most important gift any Affiliate can have is the well tuned "gut instinct". The automatic grasp of what the next hot product is going to be. If an Affiliate gets in early enough the riches are his, before the rest of the marketers wake up. It can be one hugely profitable campaign.  
 
The other strategy leading to continued success is taking time to build a list as you go. Simply put, use a lead capture page/OTO page before directing the prospect to the sales page.  
 
The result is your growing list of prospects who have shown a willingness to consider purchasing a product.  
 
The Affiliates who promote a single product or membership site have a much harder row to hoe. Once the initial launch excitement has worn off, the interested customers are harder to find and the drop out rate has been shown to increase. The next new flavour of the month will take over, and unless you are a freelance Affiliate someone else will be promoting it.  
 
Membership site advantages - the magical ingredient, residual income, month after month.  
 
The drawcard of being an Affiliate?  
 
The choice of just what product you are promoting, or membership site you want to earn residual income from. A vigorous campaign will make you a large amount of money.  
 
The system works, and it is really a very simple system. It doesn't happen by accident, but takes perseverance and determination.  
 
By Richard Harley  
 
Source: http://www.articlecity.com/articles/business_and_finance/article_11518.shtml  

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